Photograph courtesy Lauren Lumsden

We love it when others recognize our incredibly enterprising Spiders and tout their work. Take Lauren Lumsden, ’05, who moved to New York City without a job — yet worked her way onto AdAge’s 2017 “Women to Watch” list for her pioneering work in video production and digital storytelling.

But before assembling her impressive catalogue of work, Lumsden discovered her love of video during a UR documentary class. While at Richmond, she developed her sense of creative communication during the inception of the digital age. “I think that’s when I caught the bug,” she said of her first film.

In New York, she started the video initiative at DailyCandy, once a successful media company and email newsletter. Eight years later, the site shuttered — but it didn’t stop Lumsden. Her success ultimately lead her to Condé Nast Entertainment's The Scene, where she leads the company’s first social video platform as digital director.

“I’m doing what I love to do, which is meet new people and ask a ton of questions,” she said. “When shoots are going well, and I have chemistry with the person I’m interviewing, and I leave knowing that I captured something super, super beautiful that will bring laughter or tears or education to the people that watch the video — there’s nothing comparable.”

Lumsden embodies the tenacious spirit that our campus inspires every day, and her forward-thinking ideas have positioned her to be a leader in her industry. 

We can’t wait to see what you create next, Lauren!  

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